Design is a human-centered approach to solve problems.
Accelerating talent in conservation to change behavior at scale.
Join our community of designers in conservation.
What is Design?
What is a Pathway?
A pathway is an iterative roadmap to achieve a specific result.
Challenge
Human behavior is the most significant driver to conservation. We are becoming more dependent on an already threatened planet. The biggest threats to biodiversity are overexploitation and agriculture.
Design is a powerful tool to understand behavior and identify root causes of the world's most pressing conservation threats.
- Conservationists everywhere need new models and methods to change environmentally harmful behavior.
- We provide high quality services to help them learn, focus, and apply design methods for conservation threats.
- Our approach to working with organizations is collaborative, experiential, and impact-driven.
Services
With our services, conservation organizations gain proven frameworks to design for behavior change, business acumen to help businesses adopt conservation practices, and access to industry knowledge and best practices to tackle complex cross-sector issues.
HUMAN-CENTERED DESIGN
Design process to empathize, identify behaviors, and experiment.
BUSINESS DESIGN
Principles and practices to design innovative business models.
BJ Fogg, Ph.D.
Founder & Director, Behavior Design Lab at Stanford University
'Over the last 15 years, I’ve taught at Stanford University and trained industry innovators to use my methods in Behavior Design. I am delighted to see that my work will benefit the environment. I trained Design Pathways’ founder Amy Clanin in my methods, and I am a champion of this organization.'
Andrea Santy
Director, Russell E. Train Education for Nature Program at World Wildlife Fund
'Building conservationists' capacity to influence behavior is critical to achieving conservation outcomes in the 21st century. WWF's Russell E. Train Education for Nature Program is excited to find ways to partner with Design Pathways and train our network of over 2,500 conservationists across Africa, Asia, and Latin America in the world's most biologically diverse places.'
Michael Nakamoto, MBA
Sr. Business Process Specialist, The Nature Conservancy
'Design methods can create unique opportunities for conservation organizations and partners across sectors to discover common goals and work together to solve problems.'
Team
Our team combines design, conservation, and business expertise from Silicon Valley. We are united by our shared passion to accelerate talent in conservation through transformational learning experiences.
Amy Clanin
Founder, LX Design
Pradeep Suthram, MBA
Advisor, Business Design
Karen Poiani, Ph.D.
Advisor, Conservation
Rhett Butler
Advisor, Conservation
Core Values
Design Pathways’ core values shape our culture, serve as a compass for our actions, and reflect what matters to us.
OPTIMISM & THOUGHT LEADERSHIP
Face challenges with optimism and leverage expertise in design across sectors.
TEAMWORK & FAMILY SPIRIT
Build trusting and personal relationships with open communication as a caring, unified team.
PASSION, RIGOR, & FOCUS
Committed in heart and mind to strategically focus on accelerating talent in conservation.
EMPOWERMENT & TRANSFORMATION
Empower conservationists to solve problems through transformational learning experiences.
ADAPTIVE & CONTINUOUS INNOVATION
Be curious, experiment, 'fail fast', and learn.
GRATITUDE & CELEBRATION
Recognize excellence and celebrate success!
Join Us
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Our Mission
Design Pathways' mission is to accelerate talent in conservation to change human and business behavior at scale.
Let's Work Together
We customize our services to meet your conservation organization's highest needs and set you up for success.
Support Us
Your generosity will equip organizations with design capabilities to change behaviors and conserve threatened species and ecosystems.