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Accelerating talent in conservation to change behavior at scale.

Join our community of designers in conservation.

What is Design?
 

Design is a human-centered approach to solve problems.

What is a Pathway?
 

A pathway is an iterative roadmap to achieve a specific result.

Challenge
 

Human behavior is the most significant driver to conservation. We are becoming more dependent on an already threatened planet. The biggest threats to biodiversity are overexploitation and agriculture.

Design is a powerful tool to understand behavior and identify root causes of the world's most pressing conservation threats.

  • Conservationists everywhere need new models and methods to change environmentally harmful behavior.

  • We provide high quality services to help them learn, focus, and apply design methods for conservation threats.

  • Our approach to working with organizations is collaborative, experiential, and impact-driven.
Services 
 

With our services, conservation organizations gain proven frameworks to design for behavior change, business acumen to help businesses adopt conservation practices, and access to industry knowledge and best practices to tackle complex cross-sector issues.

HUMAN-CENTERED DESIGN

Design process to empathize, identify behaviors, and experiment.

BEHAVIOR DESIGN

Models (how to think) and methods (how to design) to change behaviors.

Learn More
BUSINESS DESIGN

Principles and practices to design innovative business models.

Team
 

Our team combines design, conservation, and business expertise from Silicon Valley. We are united by our shared passion to accelerate talent in conservation through transformational learning experiences.

Hi, my name is Amy! I am a learning experience (LX) designer in conservation.
Amy Clanin
Founder, LX Design
Hi, my name is Pradeep! I am the Director of User Experience at RippleWorks.
Pradeep Suthram, MBA
Advisor, Business Design
Hi, my name is Karen! I am the CEO at Island Conservation.
Karen Poiani, Ph.D.
Advisor, Conservation
Hi, my name is Rhett! I am the Founder and CEO at Mongabay.
Rhett Butler
Advisor, Conservation
Core Values
 

Design Pathways’ core values shape our culture, serve as a compass for our actions, and reflect what matters to us.

OPTIMISM & THOUGHT LEADERSHIP

Face challenges with optimism and leverage expertise in design across sectors.

TEAMWORK & FAMILY SPIRIT

Build trusting and personal relationships with open communication as a caring, unified team.

PASSION, RIGOR, & FOCUS

Committed in heart and mind to strategically focus on accelerating talent in conservation.

EMPOWERMENT & TRANSFORMATION

Empower conservationists to solve problems through transformational learning experiences.

ADAPTIVE & CONTINUOUS INNOVATION

Be curious, experiment, 'fail fast', and learn.

GRATITUDE & CELEBRATION

Recognize excellence and celebrate success!

Our Mission

Design Pathways' mission is to accelerate talent in conservation to change human and business behavior at scale.

Let's Work Together

We customize our services to meet your conservation organization's highest needs and set you up for success.

Support Us

Your generosity will equip organizations with design capabilities to change behaviors and conserve threatened species and ecosystems.